Vision
Continuous Innovation along the Customer Journey
Enabling Technologies
The new triple: HW, SW, AI
Example: Windshield Wiper Control
Holistic PLM
System-of-Systems Perspective
Features vs. Systems
AIoT Pipelines & Features
Key Capabilities of the Software / AI Defined Vehicle
Physical Features on Demand
Example: Seat Heating-on-Demand
Example (cont.): Architecture Perspective
Evolveability
Architecture Perspective
Agile V-Model