AIoT 4 Automotive

Vision

Continuous Innovation along the Customer Journey

Continuous Product Innovation along the Customer Journey

Enabling Technologies

The new triple: HW, SW, AI

HOW: Key design decisions

Example: Windshield Wiper Control

Example: Windshield wiper control

Holistic PLM

Holistic PLM

System-of-Systems Perspective

System-of-systems

Features vs. Systems

System of Systems vs. Feature

AIoT Pipelines & Features

AIoT Pipelines

Key Capabilities of the Software / AI Defined Vehicle

Physical Features on Demand

Example: Seat Heating-on-Demand

Example: Seat Heating as Physical-Feature-on-Demand

Example (cont.): Architecture Perspective

Car Example

Evolveability

Architecture Perspective

Enabling Evolveability

Agile V-Model

Agile V-Model: Overview