Product Operations

Operations Perspective of Digital OEM

The operations perspective of the Digital OEM and his AIoT-enabled products will include a number of different elements. The sales organization will be responsible for supporting the new, digital-enabled features and services. The support organization must be able to handle the added product complexity. And finally, the DevOps organization must be able to continuously enhance and optimize the digital product offering.

Sales

Understanding the digital transformation from a sales perspective is essential for its success. The Digital OEM is presented with many opportunities, which must be properly adopted by the sales organization.

A good example is Seat Heating as a Feature-on-Demand. OEMs are starting to create business cases such as this one, where they will equip the physical asset with certain features as a standard, and then make them available as a subscription service on demand. The extra cost of equipping every asset with the same hardware configuration must be offset by the cost savings for steamlining the product process (it actually costs money to be able to make a feature such as Seat Heating a custom option), plus the average revenue from the subscription services.

Authors and Contributors

DIRK SLAMA (Editor-in-Chief) AUTHOR Dirk Slama is VP and Chief Alliance Officer at Bosch Software Innovations (SI). Bosch SI is spearheading the Internet of Things (IoT) activities of Bosch, the global manufacturing and services group. Dirk has over 20 years experience in very large-scale distributed application projects and system integration, including SOA, BPM, M2M and most recently IoT. He is representing Bosch at the Industrial Internet Consortium and is active in the Industry 4.0 community. He holds an MBA from IMD Lausanne as well as a Diploma Degree in Computer Science from TU Berlin.