Co-Creation & Sourcing
AIoT-enabling a product or solution usually requires quite a number of different technical components, infrastructures and resources. Very few companies will be able to source all of this completely internally, so naturally sourcing plays an important role in most AIoT initiatives. Furthermore, there is often an opportunity to partner with other companies, e.g., because of complementary market access, brands, or product components and capabilities. Going from traditional customer/supplier relationships towards a partnership can have many benefits but obviously many risks as well. In many cases, one will see both in the context of an AIoT initiative, e.g., traditional sourcing for commodity components and resources, and a more partner/co-creation oriented approach in other areas. The following section will first look at co-creation in the context of AIoT before discussing the more traditional sourcing approach.