SdV101 Introduction

After the inital welcome, this introduction provides an overview of the SdV big picture and market drivers, the current situation and inhibitors, the target picture, barriers to Success, and transformation strategies. Finally, an overview of the SdV 101 course will be given.

Welcome

Watch this brief welcome message by Dirk Slama (Bosch and Steinbeis FSTI) and get an overview of the SdV 101 course: Topics covered by SdV 101, topics NOT covered, plus an outlook how we are planning to extend this SdV learning initiative over time.

Big Picture

The big picture starts by looking at "Smart phone on wheels" as an analogy for the Software-defined Vehicle, including opportunities and challenges such as functional safety. Next, this lesson is discussing the current situation in automotive software development, the idealized target picture, as well as the transformation roadmap to achieve the target picture. All these topics will be covered in more detail in the remainder of this module.

Market Drivers for Software-defined Vehicle

Alex Oyler from SBD Automotive is giving us a short overview of the key market drivers for the Software-defined Vehicle, including value creation, cost reduction, and development speed.

Why Your Car Isn't Software-Defined

Alex Oyler from SBD Automotive presents a short overview on Why Your Car Isn't Software-Defined.

empty

Current Situation and Inhibitors

As we will discuss in the following, many large OEMs are struggling today with very long lead times for new software features, due to he inherent complexity of their hardware, embedded software, and higher-level software architecture. Many cars today have many dozens of highly specialized and often very heterogenous on-board compute units. ECUs (Electronic Control Units) from different vendors and with different hardware, software and networking capabilities are combined in a way which creates a very high level of complexity, leading to today`s high development costs and long time-to-market cycles. The figure below from the article "Car electronics: how much more complexity can we handle?" is illustrating the point.

In the following video, Jacek Marczyk, CEO of Ontonix, provides a deep dive on the topic of complexity and how it applies to current vehicle architectures.

Target Picture

How does the target picture for Software-defined Vehicle look like? How will this target picture combine the user experience perspective with the value stream perspective? Which role are operational and development value streams are playing in this? And why do we need two main SdV value streams, operating at different speeds? This lesson provides some initial answers.

Mercedes data strategy

Daniel Riexinger from Mercedes-Benz AG presents a short overview on Mercedes' data strategy. Coming Soon, Stay tuned.

Differences between progressive mobility players and incumbent OEMs

In the upcoming video, Sebastian Werner, Head of Automotive Software at Kearney & BinaryCore discusses the Differences between progressive mobility players and incumbent OEMs in terms of agility & time to market. Coming soon, Stay Tuned.

Technical Architecture of a Software-Defined Vehicle

Alex Oyler from SBD Automotive presents a short overview on the Technical Architecture of a Software-Defined Vehicle. Coming Soon, Stay tuned.

Agility: The Key to Unlocking the value of SdVs

In the upcoming video, Alex Oyler from SBD Automotive presents Agility as the kay to unlocking the value of SdV. Coming soon, Stay Tuned.

Barriers to SdV Success

In the upcoming video, Alex Oyler from SBD Automotive discusses the Barriers in designing, building and operationalizing SdV. Coming soon, Stay Tuned.

Messy business SdV

Alex Oyler from SBD Automotive is giving us a short overview of the Messy business of building SdV which covers topics like the SdV tech stack, the SdV toolchain as well as digital and physical value streams. Coming soon, Stay Tuned.

Transformation Strategies

This lesson provides a discussion of the different possible target strategies which can be applied by OEMs to achieve the target picture. In the following video, Sebastian Werner, Head of Automotive Software at Kearney & BinaryCore is discussing the options of today`s large OEMs.

SdV 101 Course Overview

The last lesson of the SdV 101 Introduction provides an overview of the 5 modules following: (01) Value Stream Management, (02) SdV Enabling Technologies, (03) „Digital First“-Exploration, (04) Enterprise Architecture & Organization, and (05) Build, Measure, Learn – Repeat.

SdV 101 Framework

The following figure is showing the SdV 101 Framework, as introduced in the previous lesson. This framework provides the logical structure for all the following modules. Use the framework to navigate to the different modules by clicking on the highlighted areas.